She has collaborated with leading brands like Target, Away, and MAC Cosmetics, supporting production logistics, creative execution, and multi-platform content development. Whether seamlessly integrating into existing workflows or spearheading production strategies, Matthews ensures a flawless alignment with brand aesthetics, identity, and overarching production goals.

• Assisted Splashlight Studio’s creative team in translating overarching creative visions into scalable deliverables, benchmarking against industry competitors, and brainstorming innovative brand evolutions.

• Provided on-set and behind-the-scenes support for advertising, editorial, and digital content production.

• Coordinated logistics for high-end brand campaigns, ensuring smooth execution of creative and production strategies.

• Worked across various formats, from digital and print to commercial and experiential activations.